Mannequin Collection Launching at EuroShop 2026
January 21, 2026
As you may have seen, our sister brands Kesslers London and Genesis Mannequins will be exhibiting at the iconic EuroShop 2026. While Proportion London won’t
In the world of fashion, translating your initial designs into physical garments can be difficult. Mannequins can play a vital role in ensuring that your sketches are able to be brought to life in various fabrics. In this article, we will explore why mannequins play such an important role, and how they are used in fashion schools and design studios worldwide! Let’s get into it.
Mannequins are a model of the human body that allow designers to make and fit different clothes on a never-changing body replica. They can come in a range of shapes and sizes, with some being full-body mannequins, and others only displaying certain areas of the human body (most often the torso).
There are many ways that mannequins can help take a design from paper to person. Let’s look at a few of the main ways:
Mannequins serve as 3D canvases for fashion designers. They provide the perfect frame for clothes to be displayed, allowing designers to see how their creations will drape and fit on a real body.
Mannequins are a platform for designers to see their visions come to life. They can experiment with various fabrics, colours, and styles, allowing them to fine-tune their designs before they are manufactured.
Designers and seamstresses use mannequins for fitting and tailoring, ensuring that a garment fits well on a human body. This saves time and resources, as adjustments can be made on a mannequin before moving on to fitting a real person
We’ve spoken in depth before about how mannequins are powerful tools for visual merchandising. A mannequin is able to evoke emotions and inspire customers to make purchase decisions. They have an ability to reflect current trends and moods, and are an important part of creating an attractive and immersive shopping environment.
Over time, mannequins have evolved to represent a wider range of body types, skin tones, and features, in order to embrace diversity. This shift is essential in fashion, as it allows designers to consider more inclusive audiences and retail spaces to showcase these products in more inclusive ways.
Here at Proportion London, our passion is bringing fashion designs to life through the art of visual merchandising. We offer a diverse range of mannequins to buy or hire, tailored to suit your specific needs.
However, our commitment extends beyond merely providing mannequins; we take pride in our track record of assisting customers in crafting mesmerising displays, whether in retail, museums, or fashion showcases.
Contact us today to discuss your requirements.
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