The Future of Sustainable Mannequins

Most brands are looking to find a mix of innovative in-store experiences and their core values, leading to a key driving factor of sustainable practices. From recycled materials to brand new practices, the mannequin industry is transforming to bring even more positive change.

As London is a hub for sustainability in retail, the highest standard of mannequins will also be included. Brands will often launch pop-ups, host flagships, and focus a lot of time to make sure these stores are done just right. Having impactful aspects that also show a sustainability element is a great way to get shoppers to get inspired.

EuroShop is not only another hub of innovation, but a stage to share them to with retail world. As the show is only every 3 years – it works as a first stop destination to see what the future in retail will look like. Innovation in mannequins will start here.

Why Sustainability Matters in the Mannequin Industry

Typically, mannequins are made of fibreglass and plastic. This is because these materials are strong and sturdy – holding up in busy footfall areas like a store. This unfortunately leads to a build-up of plastic that isn’t recycled. This non sustainable solution doesn’t fit in with many brands growing interest in eco-friendly solutions, so alternative materials that can still withstand the hustle and bustle of the shop floor.

Sustainability can also be more accessible than it seems! Refurbishing existing products and mannequins can save having to buy a new one. Any way to extend the life of a product is a way to contribute towards a more sustainable future.

It’s clear there is still a huge desire to improve sustainability in retail. Deloitte reported 73% of Consumer Industry CXOs have increased investments in sustainability over 2023.

Innovations in Sustainable Mannequin Design

Our sustainable mannequin range EcoForm was developed with exactly this in mind. Creating a mannequin that was sturdy, customisable, and 100% recyclable and biodegradable. EcoForm reduces carbon emissions by a whopping 96% and is currently award winning for its innovation.

We also offer refurbishment services, to bring back your existing mannequins to life. This extends the life of your mannequin, meaning you don’t have to part with them or buy anything new.

EcoForm has been a part of some great brands, helping their visual merchandising shine while also fitting their brands values.

EuroShop 2026: Spotlight on Sustainable Retail Design

Proportion London will be at EuroShop representing sister brands Kesslers London and Genesis Mannequins. Our in-house experts will be on hand to discuss all things mannequins, visual merchandising, sustainability, and the new range.

As sustainability is a huge part of EuroShop, we will be excited to share where we implement innovative sustainable practices across our brands, in our London factory, and now with Genesis.

The London Perspective

London is a well-known fashion hub, with new brands popping up, seasonal changes, new clothes launches, pop-up shops, museums, and more all require mannequins. This quick turnaround means mannequins can be thrown away and replaced without being recycled.

Proportion London are always proud to share that our factory is London based, with our in-house team of artisans crafting mannequins from start to finish. We are also always proud to provide eco-friendly options, creating an entirely new space in the ever-changing London fashion scene!

Sustainability is continuing to transform, grow, and change into a better space for retail. We are excited to be leading such important changes and seeing how we can help brands not only improve their in-store experience, but also their sustainability journey.

Follow along so you don’t miss out on our EuroShop journey, where we will be sharing insight from our experts about retail, mannequins, and of course sustainable practices.

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