As London’s streets light up for the festive season, retailers are refreshing their window and in-store displays. From scarves and jewellery to handbags and hats, accessories deserve as much attention as your mannequins. Here’s how to style and display them to attract every passer-by this winter.

Why Accessory Displays Matter More Than Ever
Presentation is essential when displaying product, especially for smaller products that can otherwise get lost. Well executed visual storytelling and window displays grabs the attention of shoppers and increases sales through emotional connection and seasonal inspiration. Research consistently demonstrates that effective display cases can increase product sales by 30-47.8%, showing that the right presentation means everything and could be the difference between customers shopping with your store or competitors over this holiday season.
Choosing the right display stand
- Heads and Hands
Having a well-crafted head or hand stand is an easy way to elevate how hats, scarves, and jewellery is held. Adding character and bringing all attention to the actual merchandise in a bold yet sophisticated way.
- Free standing bars and stands
Ideal for small jewellery pieces such as bangles, and earrings. Displays delicate items in a way where they can be properly seen, and seen without being overpowered by its surroundings.
- Boxes, cushions, and slots
Perfect for rings. How can rings look organised, expensive, and show off details? Having a functional slot box or cushion to hold them.
Seasonal styling
Each stand should also be styled according to your seasonal display. There are a few different ways you can explore your display style while still standing out amongst other holiday windows.
- Warm, textured themes
Cosy, winter fabric, with gold or silver accents. This is a cosy Christmas style using vintage themes and lighting to enhance sparkle.
- Holiday-ready arrangements
Promoting gifting is a classic over the holidays! Show off with lots of colours, bows, festive lights and really demonstrate what the fun of gifting can bring.
- Minimalistic
Big and bold holiday styles aren’t for everyone. You can keep it calm and classy, just showing off the product.
Common mistakes to avoid
Highlighting the importance of standing out can also leave some room for mistakes, lets look into what you should avoid:
- Overcrowding displays
Just because accessories are small, doesn’t mean it will make sense to put everything in the window all at once. Keep your focus on a good display and a handful of products.
- Poor lighting or cluttered backdrops
Poor lighting won’t show off the products properly, and a cluttered backdrop will take attention away from what’s important.
- No seasonal storytelling
It’s important to be a part of the biggest retail season. It helps to inspire and connect with shoppers – join in with your brand voice!
How Proportion London can help
Our accessories range has everything you need for your accessories to stand out. Explore the collection now to see where you can elevate your shop window. Our team of experts are also on hand to help guide you and answer any visual merchandising questions you may have.
Ready to refresh your display this season? Reach out to the team today.


