London Mannequins and Displays 2025 Highlights
December 17, 2025
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When it comes to Halloween retail displays, it’s easy to fall into the trap of clichés, plastic pumpkins, cobwebs, and gory props that often feel more party shop than premium retail. But Halloween doesn’t have to be all gimmicks. For fashion retailers looking to stand out on the high street, your mannequin styling is the key to capturing seasonal spirit with sophistication.
At Proportion London, our hand crafted mannequins are award winning, and our team of retail experts believe Halloween is a golden opportunity to push creative boundaries, without compromising on brand identity or visual elegance.
Let’s explore some bold yet tasteful Halloween mannequin styling ideas that will make your window displays unmissable this October.
Forget orange overload. A full-black or charcoal-toned styling approach delivers instant drama and elegance. Think:
This refined aesthetic is ideal for luxury or minimalist brands that want to nod to the season without veering into kitsch.
Take cues from historical fashion with Victorian Gothic influences, high collars, corsets, flowing layers, and lace. This creates a hauntingly beautiful display that’s both thematic and on-trend.
Use vintage-style mannequins or dress forms to elevate the storytelling. Complete the look with deep burgundy or dark plum accents for added richness.
Skip the fake blood, go for masks and headpieces that intrigue rather than scare.
This works well for eveningwear retailers or boutiques selling accessories. Keep poses bold and posture confident, mystery, not misery.
Skeletons don’t have to scream horror. Consider mannequins styled with anatomical prints, bone-inspired jewellery, or body-contour illusions in styling.
This works particularly well in edgy streetwear stores or brands that lean into conceptual styling.
Styling isn’t just about the clothes, lighting transforms a display.
Combining great mannequin styling with intentional lighting gives your Halloween windows the polish and edge that grabs attention, even in a crowded retail landscape like London.
In competitive high streets like Oxford Street, Shoreditch, or Covent Garden, your window display is your invite in-store to shoppers. A well-dressed mannequin can stop traffic (literally) and convert interest into footfall.
By avoiding tired tropes and embracing elevated Halloween styling, you position your brand, and your mannequins, as fashion-forward, seasonal, and undeniably fresh.
At Proportion London, award winning mannequins in London, designed to help brands tell stories, not just sell clothes. Whether you need custom poses, dramatic finishes, or seasonal styling advice, we’re here to elevate your visual merchandising.
This October, think beyond pumpkins. Think bold, beautiful, and on-brand.
Want help designing your Halloween mannequin display or hire a mannequin for your store?
Contact the team today, and our experts can bring your creative vision to life, and explore our hire range here.
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