Styling A/W 2025: A Mannequin Guide from London

Autumn/winter mannequin display London

Why Autumn/Winter 2025 Is All About Sorytelling through Mannequins London

Autumn in retail is the calm before the festive storm, a season that blends the warm energy of summer shopping with the preparation for the busiest period of the year. In this transitional season, visual storytelling becomes key to creating powerful, memorable displays. A crucial part of that story? Your mannequins.

Mannequins enhance the visual experience and bring collections to life. However, scuffed, broken, or mismatched mannequins can detract from the message and discourage potential customers from entering your store. As London-based mannequin specialists, our team has years of experience crafting award-winning mannequins designed to elevate retail displays across the city and beyond.

To help you prepare for the season ahead, here’s a breakdown of the key mannequin trends for A/W 2025, along with styling tips and ideas for enhancing your visual merchandising.

Diverse mannequin range for autumn/winter displays London

Realism Returns

One of the strongest trends this year is the return of hyper-realistic mannequins, with detailed facial features, expressive poses, and life-like finishes.

This trend allows for immersive storytelling, helping shoppers emotionally connect with the scene. Expect to see these mannequins continuing to grow in popularity into winter 2025, especially in London’s high-end boutiques and fashion districts, where visual impact is everything.

Modular Posing & Layered Looks

Even if you are confident in your current mannequins, styling should remain a top priority. A quick-win tip for Autumn/Winter displays is to focus on layered outfits; knits, coats, scarves, and accessories that reflect the seasonal change.

To make these layers work, use mannequins with flexible limbs and styled poses. This allows for the layers to be seen properly through dynamic poses as garments fall naturally.

Need some inspiration? Have a look here at some examples of styling retail displays over autumn.

Diverse Representation

The demand for mannequins that reflect real people continues to grow. Gender-neutral forms, a variety of body types, and inclusive styling are now essential elements of modern displays for brands that want to connect with customers on a deeper level.

Some customers want to see themselves in your brand as part of the storytelling. Our IAM Range is designed to represent diverse body types while maintaining a premium aesthetic, perfect for brands looking to better directly reflect customers.

Sustainable Materials

Sustainability remains a key consideration in retail, but mannequins pose unique challenges: they must be durable, customisable, and fit for purpose. That’s why we developed our EcoForm range, a sustainable solution that offers strength, customisation, and a fully circular life-cycle.

Retailers can now invest in mannequins that align with their eco-conscious values without compromising on quality or design.

Sustainability also means extending the life of what you already own. At Proportion London, we offer refurbishment services to repair and refresh your current mannequins, helping you cut waste and reduce costs while keeping your displays on-brand. Explore refurbishment services and other sustainability initiatives here.

EuroShop 2026

We’re excited to announce that we’ll be exhibiting at EuroShop 2026, the world’s leading retail trade fair in Düsseldorf.

Visit our stand to discover the latest innovations in mannequin design, learn about sustainable visual merchandising practices, and get an exclusive look at new collections from our sister brand, Genesis Mannequins.

Find out more about EuroShop here.

Bringing your Autumn display to life

Now is the time to plan your A/W 2025 displays. Here’s how to get started:

  • Continue the momentum from your summer displays to maintain customer engagement.
  • Incorporate seasonal layers and accessories using mannequins with flexible or dynamic poses.
  • Explore sustainable solutions through refurbishment or circular mannequin ranges.
  • Reflect the diversity of your customers through inclusive mannequin options.

Our team is here to help. Whether you’re updating your existing displays or planning a new rollout, we offer consultations, customisation, and on-site support across the UK.

Reach out today

FAQs

How do I select the right mannequin for my specific business or display needs?

To choose the right mannequin, consider factors like what you need it for, size, pose, material, and your style.

What is the typical lifespan of a mannequin?

The lifespan of a mannequin varies based on factors such as the material, usage, and care, but they are generally designed to be durable and long-lasting.

Do female mannequins come in different poses?

Yes, female mannequins come in various poses, including standing, sitting, walking, and dynamic poses. At Proportion, we offer female mannequins in a number of different poses – both standing and seated – to suit your requirements

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