EuroShop 2026: What the World’s No.1 Retail Trade Fair Means for Mannequins

We’re excited to announce that we’ll be exhibiting at EuroShop 2026, the world’s leading retail trade fair, and this year, we’re arriving with something big.

Join us in Hall 10, Stand 10E05, where we’ll be showcasing the official debut of our new sister brand, Genesis Mannequins, alongside retail experience experts from Kesslers London. This will be one of our most ambitious and meaningful exhibitions to date.

???? Why EuroShop Matters, especially for Mannequin Design

Held every three years in Düsseldorf, EuroShop is the single most important event in the global retail calendar. It brings together the best in retail design, visual merchandising, in-store innovation, and experiential marketing from around the world.

But for mannequin brands like ours, EuroShop is more than a trade show, it’s a stage to:

• Showcase design evolution in form, pose, finish, and material
• Connect with global fashion and retail brands seeking fresh VM inspiration
• Explore the intersection of aesthetic, storytelling, and sustainability
• Highlight how mannequins remain a critical part of modern retail environments

At EuroShop, we’re able to show how we’re shaping the future of these iconic display tools.

???? Introducing Genesis Mannequins, A Bold New Chapter Begins

We’re proud to unveil the relaunch of Genesis Mannequins, a brand rich in design legacy, now reimagined for a new generation of retail.

Our EuroShop 2026 stand will feature the exclusive launch of Genesis’ new mannequin range, combining iconic design elements with future-ready thinking. Created in collaboration with our in-house experts, this range represents:

• A fashion-forward design language, inspired by today’s visual culture
• A renewed focus on form, functionality, and storytelling
• Smart integration of EcoForm and sustainable practices
• A strong nod to Genesis’ heritage, with a vision for its next chapter

This isn’t just a new product, it’s a brand rebirth, and we can’t wait to reveal it.

????️ What You’ll Experience at Our EuroShop 2026 Stand

We’ve designed our space to go beyond product displays, it’s a fully immersive, conceptual experience. Here’s what visitors can expect:

• Hands-on access to the new Genesis mannequin collection
• Live consultations with design, manufacturing, and VM experts
• Input and insight from the team at Kesslers London, sharing trends in custom display and retail storytelling
• A detailed look into our materials, finishes, and design capabilities
• Spaces to explore interactive, tech-forward concepts for visual merchandising

Whether you’re reimagining your flagship store or launching a new campaign, our team will be on hand to show how mannequins and display systems can drive your retail strategy forward.

???? Sustainability at the Forefront

One of the most important conversations in retail today is sustainability. Across Genesis and our wider group, we are committed to building eco-conscious display solutions that don’t compromise on creativity or quality.

At EuroShop 2026, we’ll be discussing:

• How sustainable materials are shaping the future of mannequin production
• Closed-loop and refurbishment initiatives
• Design choices that support longevity and modularity
• Realistic paths to eco-certification and brand accountability

Sustainability isn’t a buzzword, it’s a core part of how we operate, and we’re excited to share our progress.

???? Find Us – Hall 10, Stand 10E05

If you’re attending EuroShop 2026, make sure to visit us in Hall 10, Stand 10E05. Whether you’re a visual merchandiser, store planner, fashion brand, or creative agency, our team will be ready to help you think differently about what mannequins can do for your space.

This is your exclusive opportunity to:

• Preview the new Genesis mannequin collection
• Discuss custom VM solutions for retail environments
• Connect with the teams behind some of the industry’s most innovative display projects

???? Stay Connected

Want to follow our journey as we prepare for EuroShop?

???? Follow us on LinkedIn
???? Join our mailing list for behind-the-scenes content, exclusive previews, and retail insights.

Let’s shape the future of retail display together.

See you in Düsseldorf!